If you’ve strolled Roosevelt Row on a weekend, you know the energy: street art, live music, patio brunches, and people who definitely own at least one Polaroid camera. Now, real estate firm Intersection Development is doubling down to keep the vibes alive—and turn this artsy hotspot into a live/work/play powerhouse with a side of nostalgia.
🌈 Coming Soon: Rainbow Road
Intersection’s colorful 36-unit Rainbow Road apartment complex is racing toward completion and should be ready to roll in May. Expect rooftop hangs, urban views, and maybe even a few rainbow murals.
🏙️ Manzana: Tall, Chic, and Full of City Style
Next up: Manzana, a sleek 12-story, 97-unit apartment tower that’s set to break ground in summer 2025. Translation: more vertical living for those who want to live in the heart of the action and still have a view of First Friday from their balcony.
🍸 Bites, Bars, and a Block Party Waiting to Happen
Not stopping at apartments, Intersection is cooking up a cluster of bars and restaurants between McKinley and Roosevelt along Central Ave. That sound you hear? Every foodie and craft cocktail lover cheering in unison.
🕹️ The Atari Hotel? Still a Maybe, But We’re Dreaming Big
Yes, you read that right. There’s still talk of a retro-cool Atari-themed hotel at 840 N. Central Ave., a lot Intersection snagged in late 2023. While it’s not officially locked in, the devs say they’re contemplating something “mixed-use” and possibly pixelated. Fingers crossed for arcade lounges and neon lighting.
Roosevelt Row’s glow-up continues, with new places to live, sip, eat, and maybe even sleep next to a giant joystick. Whether you're an artist, foodie, or retro gamer at heart—there’s a lot to look forward to on RoRo.
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